(2024)
About project
New Life is a residence and a village of private villas in Canggu, Bali, built for investors. We made its landing page from the first word to the live site.
Its buyers are mostly Russian-speaking investors living abroad, and the site has to answer every question about the project on its own. We wrote all the copy and built the structure block by block, so the page tells one story: from the calm of the complex to layouts with yield and payback, the purchase steps and management after the keys. Along the way New Life got its own tone of voice, and we took the work from research to launch.
- 8Layouts, each shown with its own area, yield and payback
- 4Quiz questions that match each investor with an offer
- 2Languages of the site: Russian and English, with copy for each
Story and structure
( For investors )
Yield shown on every layout
Five residence layouts each show their area, terrace, payback in years and yearly yield. Prices and the full payback calculation arrive as soon as an investor leaves a contact.
Design idea
The design had to feel as calm and as expensive as the homes and villas it sells in Bali.
The main message of New Life is an oasis of calm in the heart of busy Bali. So the design stays quiet: a minimal layout, plenty of air and large photos of the residence and the villas that do most of the talking.
Quiet does not mean vague. Numbers, tabs and buttons sit exactly where an investor looks for them, and the page reads at a glance on a laptop or a phone. It looks expensive and is still easy to use, which is what we aimed for.
Design details
( For villa buyers )
A private pool in every villa
Elite Villas, Grand Villas and two-bedroom villas from 144 to 464 m². Each type shows its bedrooms, outdoor area, floors, payback and yearly yield, which reaches 17.8% for the Grand Villas.
